|Demographics: A Research Guide|
Demographics are the characteristics of the population that influence consumption of products and services.
Information to create demographic profiles originate from a variety of sources, both private and governmental. Characteristics include population trends, age, gender, race or ethnicity, education, income, crime rates, voting statistics, and occupations. Sources of information can be found readily in print and online sources.
Researchers use this information in order to understand market trends to introduce new products or businesses to a group or geographic area. The terms and phrases listed in the subject headings below can be used to search for more materials in the library’s catalog and research databases. If you need further assistance, please ask the library staff.
|REPORTS AND DATA SOURCES | JOURNALS | ASSOCIATIONS | LOCAL RESOURCES | SUBJECT HEADINGS | RELATED RESEARCH GUIDES |
American Community Survey
Demographic, social, economic, and housing data for over 800 geographical areas in narrative and tabular formats.
U.S. Department of Commerce statistics on population, housing, industry, and business. Includes the entire 2000 Census of Population and Housing.
The International Data Base (IDB)
Computerized data bank that contains statistical tables of demographic and socioeconomic data for 227 countries and areas of the world.
School District Demographics
Provides access to school district geographic and demographic data useful for describing and analyzing characteristics of school districts, children, and K–12 education.
U.S. Census Bureau
Statistics like you wouldn't believe.
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American Demographics. American Demographics; Dow Jones. Stamford , CT: Cowles Business Media, 1979– . Monthly.
La Salle has access to the full-text version of this journal on EBSCOhost through the PowerLibrary. Access it thorugh the "Online Databases page".
Covers American demographics and consumer trends.
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American Marketing Association
With over 38,000 members worldwide, AMA is the largest professional association for marketers. Provides relevant marketing information, journal publications, research, case studies, and the best practices in marketing.
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U.S. Census Bureau Quick Facts
Provides demographics on all the states, counties and cities in the United States.
Philadelphia County, PA: Quick Facts U.S. Census Bureau
Montogomery County, PA Demographics
Bucks County, PA: Quick Facts U.S. Census Bureau
Chester County, PA: Quick Facts U.S. Census Bureau
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|top||brand choice—United States|
consumers’ preferences—United States
market surveys—United States
purchasing power—United States—statistics
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last updated: Friday, January 26, 2007