Demographics: A Research Guide

Demographics are the characteristics of the population that influence consumption of products and services.


Information to create demographic profiles originate from a variety of sources, both private and governmental. Characteristics include
population trends, age, gender, race or ethnicity, education, income, crime rates, voting statistics, and occupations. Sources of information can be found readily in print and online sources.

Researchers use this information in order to understand market trends to introduce new products or businesses to a group or geographic area. The terms and phrases listed in the subject headings below can be used to search for more materials in the library’s catalog and research databases. If you need further assistance, please ask the library staff.


REPORTS AND DATA SOURCES | JOURNALS | ASSOCIATIONS | LOCAL RESOURCES | SUBJECT HEADINGS | RELATED RESEARCH GUIDES
 
REPORTS AND DATA SOURCES
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American Community Survey
www.census.gov/acs/www/
Demographic, social, economic, and housing data for over 800 geographical areas in narrative and tabular formats.

American Factfinder
http://factfinder.census.gov
U.S. Department of Commerce statistics on population, housing, industry, and business. Includes the entire 2000 Census of Population and Housing.


The International Data Base (IDB)
http://www.census.gov/ipc/www/
Computerized data bank that contains statistical tables of demographic and socioeconomic data for 227 countries and areas of the world.


School District Demographics
http://nces.ed.gov/surveys/sdds/index.asp
Provides access to school district geographic and demographic data useful for describing and analyzing characteristics of school districts, children, and K–12 education.

U.S. Census Bureau
http://www.census.gov/

Statistics like you wouldn't believe.  

  
JOURNALS
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American Demographics. American Demographics; Dow Jones. Stamford , CT: Cowles Business Media, 1979– . Monthly.


Covers American demographics and consumer trends.

La Salle has access to the full-text version of this journal on EBSCOhost through the PowerLibrary. Access it thorugh the "Online Databases page".
  
ASSOCIATIONS
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American Marketing Association
www.marketingpower.com
With over 38,000 members worldwide, AMA is the largest professional association for marketers. Provides relevant marketing information, journal publications, research, case studies, and the best practices in marketing.

  
LOCAL DEMOGRAPHICS 
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Philadelphia Demographics 
http://www.phila.gov/reports/index.html

 

U.S. Census Bureau Quick Facts 
http://quickfacts.census.gov/qfd/index.html
Provides demographics on all the states, counties and cities in the United States. 

 

Philadelphia County, PA: Quick Facts U.S. Census Bureau 
http://quickfacts.census.gov/qfd/states/42/42101.html

 

Montogomery County, PA Demographics
http://quickfacts.census.gov/qfd/states/42/42091.html

 

Bucks County, PA: Quick Facts U.S. Census Bureau
http://quickfacts.census.gov/qfd/states/42/42017.html

 

Chester County, PA: Quick Facts U.S. Census Bureau
http://quickfacts.census.gov/qfd/states/42/42029.html

  
SUBJECT HEADINGS
topbrand choice—United States
consumers—United States
consumers’ preferences—United States
income—United States—statistics
market surveys—United States
purchasing power—United States—statistics
United States—commerce—statistics
United States—population—statistics
  
RELATED RESEARCH GUIDES
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Countries

Statistics Resources 



last updated: Friday,  January 26, 2007
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