La Salle College High School Style and Identity Guide
La Salle College High School has planned and unified a style guide identification program to reinforce immediate and positive recognition for its faculty, staff, students, parents, alumni, volunteers, and the general public. The guide specifies the visual standards for La Salle College High School and demonstrates their application to a wide range of materials that are used in our institution.
One of the most important aspects of this program is the continuity and consistency it provides for the development of the Institution’s visual expressions. The program enhances the presentation of our school and its services. We also achieve a more efficient use of communications dollars through planned applications. The continued success of this communications program relies upon the understanding, cooperation, and active support of all those responsible for its implementation.
To obtain additional copies of the La Salle College High School Style and Identity Guide or if questions arise about the applications of the visual system, please contact Christopher M. Carabello by phone at 215.233.2350, ext. 3071 or by email.
The Signature of La Salle College High School
The signature of La Salle College High School is derived from the seal (or emblem), which is a fundamental identifier of the school. At the center of the seal rests the crest (or coat-of-arms) of La Salle College High School. The top of the crest contains a battle helmet representing the family of St. John Baptist de La Salle and their warrior heritage from Spain. The bottom features the Latin motto Virtus Scientia, meaning Virtue and Knowledge, along with 1858, the year in which La Salle College High School was founded by the Christian Brothers at St. Michael parish in North Philadelphia.
The center of the crest bears the quartered shield. The shield is divided by a cross, the core of all Christian symbols, and a statement to the school’s adherence to Catholic values and traditions, which are embodied in the teachings of St. John Baptist de La Salle, founder of the Christian Brothers. In the upper right hand corner is the star of faith of the Christian Brothers, which signifies the faith the school seeks to foster in its students. The lower right hand corner holds a single fracted chevron. The fracted (or broken) chevron has been used over the centuries by followers of St. John Baptist de La Salle to evoke his memory. The coat of arms of the De La Salle Family portrays three such chevrons of gold on a field of blue.
The signature of La Salle College High School consists of a mark and typography. The mark is the quartered shield, which for decades has remained in the forefront of Lasallian symbols. The typography features Bodoni BE Condensed, a serif font that complements the mark. The signature retains the traditional La Salle Colors of Blue and Gold, which stem from the original coat-of-arms of the De La Salle Family.